VHT Studios Acquires TourFactory to Combine Nation’s Largest Real Estate Photography Networks

(Rosemont, Ill. and Spokane, Wash. Dec. 02, 2021) VHT, Inc, the parent company of VHT Studios, today announced the acquisition of the TourFactory photography network from Collabra Technology, Inc.

This transaction brings together the nation’s two largest real estate photographer networks and provides unparalleled coverage to nationwide real estate brokerage firms, property management companies, mortgage providers, appraisal firms and any company relying on stunning professional photographs to market homes, properties, and businesses.

The combination of VHT Studios’ photographers and the TourFactory network of independent photographers and photography companies gives leading national real estate brands access to the world’s largest network of professional real estate photographers. It also ensures that local real estate agents have access to even more dedicated visual marketing professionals with additional tools and resources to provide world-class service.

The combination strengthens VHT’s market leadership by extending the reach and depth of its real estate photography platform and support for real estate photographers. It will also allow Collabra to focus on building new and innovative marketing technology for an industry at siege with disruption. TourFactory will continue to feature digital marketing products from Collabra and VHT Studios will now begin to offer those same products to their clients.

“This partnership means enhancements and benefits for the TourFactory platform, providers, and clients by leveraging VHT’s 22 years of developing new visual marketing technologies for real estate,” said Brian Balduf, CEO and Chairman of VHT Studios.

“Real estate professionals anywhere in the country can have high quality, professionally produced photography, 3D tours, drone video, aerial photographs, floor plans and virtual staging provided by local experts backed by the resources of the pioneer in the industry,” Balduf added.

TourFactory and VHT Studios are both long established and trusted brands in the real estate photography and visual marketing industry with more than 40 years of combined experience.

“VHT Studios is a foundational business partner to the nation’s leading brokerages, builders and property management firms. The combination provides the best of both worlds, making it even easier for real estate professionals to work with the top creative talent in their markets and have access to powerful marketing tools as well,” said Russ Cofano, CEO of Collabra Technology.

About VHT Studios
VHT Studios delivers excellence in professional photography, virtual tour videos, virtual staging, interactive floor plans, drone photography and video, 3D tours, and image management services to top real estate professionals. Since 1998, VHT Studios has managed the corporate real estate photography and video programs for market leading and national real estate organizations to maximize their return on investment in the visual assets used to promote their properties, agents, and brands. VHT Studios’ services ensure properties get seen more, sell and rent faster and at a greater price. For more information, visit http://www.vht.com

About Collabra Technology
Collabra Technology provides digital marketing technology and services enabling real estate agents, teams, brokerages, builders, and developers to accelerate sales through powerful digital marketing solutions. For more information, please visit www.CollabraTechnology.com